Hello. I'm an
Associate Creative Director specialized in Copywriting.
Currently working at Casanova McCann. Previously worked at BBDO, DDB & Havas.
Awards:
Hispanic Young Lions Gold
Digital Young Lions Cannes Shortlist
Digital Addy OC 2024 Silver - Film Video & Sound: Internet Commercial Campaign
Addy OC 2024 Bronze - Film Video & Sound: Branded Content & Entertainment Online
Addy OC 2024 Bronze - Film Video & Sound: Internet Commercial Multicultural
Effies 2023 Multicultural/Products Shortlist
Professional Summary
I have 8 years of experience as a copywriter in the advertising industry, both in English and in Spanish. My passion for advertising began when I took an advance Literature course in Universidad de Puerto Rico and combining it with my bachelor’s degree in USC of Puerto Rico. After graduating, I began my career by working with brands like Hyundai Caribe, Mars (M&M's & Twix), Pepsi and Visa.
​
Passionate about my growth, I did my master’s degree in Marketing and Commercial Business in Barcelona. After that, I moved to Miami, and worked as a Bilingual Copywriter for Telemundo, Universal Studios and Segura Viudas.
I currently work at Casanova//McCann in California, where my dupla and I won at Young Lions and represented the Hispanic team in the United States, winning a shortlist in the most recent edition of Cannes. Outside of work, I completed a personal goal and published my theater play and book, which sold in over 40,000 bookstores across libraries.
CV
Work Experience
January 2021 - present
Assoc. Creative Director // Casanova McCann
Manage the copywriting for national accounts such as Chick-fil-A®, LEGO®, Pernod-Ricard, Smirnoff, USPS, Coca-Cola, Lysol, and Mucinex.
April 2019 - January 2021
Sr. Copywriter // WOW Mktg.
Managed all the writing for medical accounts like CVS Pharmacy y Más, MMM, Miami Short Film Festival, and more.
November 2017 - April 2019
Copywriter // República Havas
Managed copywriting for accounts like Telemundo, Universal Studios Hispanic, Leon Medical Centers, Segura Viudas, and more.
August 2017 - October 2017
Freelance Copywriter // DDB Latina
Worked mostly on retail copy for Walmart Puerto Rico & Sam's Puerto Rico.
January 2016 - October 2016
Copywriter // BBDO Puerto Rico
Managed copywriting for all platforms for M&M's, Visa, JCPenney, Pepsi and Twix.
June 2015 - June 2016
Copywriter // Kroma Advertising
Created content for Chili's, PF Chang's, Macaroni Grill, W Hotels Puerto Rico, St. Regis, Hyundai & Open Mobile.
Education
October 2016 - June 2017
Master's Degree Marketing & Commercial Business // EAE Business School Barcelona
August 2010 - June 2014
Bachelor's Degree Creative Advertising // University of Sacred Heart Puerto Rico
August 2009 - May 2010
Literature Course // University of Puerto Rico
Skills
Content Strategy Writing Campaign Management Branding
Social Media Events Content Creative Initiatives Digital
Thank you for stopping by. Hope we can work together in the future! Feel free to contact me:
787.299.6284